Tomas Bata University, Zlín, Chéquia, Universidade do Algarve, Portugal, Technical University in Zvolen, Eslováquia, Masaryk University, Chéquia e National Taipei University of Technology, Taiwan
Identity. A buzzword, a concept that might seem too wide and blur-edged to even grasp. But why does this ancient notion resonate so strongly in today's society? How is it important, to whom, and what aspects are there to it?
Students of design from five universities the world over have been challenged to approach the topic without bias and much prior prepping. The results of their work have proved to be astounding in their variety and freshness. From a fictional battle between identities of two merging software companies, or an intimate study of a mother-daughter relationship, to the exploration of an instinctive fear of a new identity emerging, that of artificial intelligence, to personal expressions of religious identity and subculture affiliation, to different takes on the visual identity of events and other entities. Some very concrete, some more conceptual, they all put up a multi-faceted mirror to a very important topic.
All that and more can be seen at Identity, an international exhibition of students' works at Algarve Design Meeting 2023.